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1 tag should link to many different key words and topics that you've posted about and no more than three tags should be assigned by you to one post.  Make sure are diverse and not just persistent of one another as this may damage your SEO efforts. Along with helping readers find exactly what theyre looking for and reviving a number of your content that is old , internal linking allows you to highlight the validity of your own site.  It is possible to link to other blog posts or to your webpages.   Shorten Your Blog URL Website URLs are one of the first things that search engines crawl to inform what your page is about.  For this reason, its important to keep your URL readable and to avoid a mess of characters and numbers that provide no context to search engines or to the reader.

 

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Below is a cheat sheet that breaks down the body of a URL; it reveals where to put keywords and the best way to structure them.  Remember your URL does not have to be a direct pick up of the webpage title.  Using shorter URLs is a practice since they're easier for search engines and readers to understand. With these practices in mind, you'll be on the ideal track to producing articles for your readers and building a better blog strategy.

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From what Ive learned SEO simply gets you so far.  To truly reach the top and remain there, an guide needs to be helpful to the reader.  The biggest reason for this is because it aligns with Googles number one prioritythey want to rank the most useful content first. Here are just six of those blogging best practices Ive utilized to help my articles rank at the top of Googles search results to aid you.  By the end of this article, youll have a simple playbook.    The fantastic Word Length If you Google Perfect word length for a blog article youll encounter this commonly used chart from a Serp IQ research: Many people utilize this graph to justify writing really very long posts. From my experience, a 200-word manual that is super-useful will outrank a manual of 2,000 words daily.  But my guideline would be to target 1,500 words.  And while I just said there's no ideal span, I follow this principle because it forces me to think about all angles of this subject Im speaking about.

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  They scan.   So, if you want to keep people engaged with this particular article, youve got to break down your writing . They seem like function.  They scare off people.  If you frighten off people, they leave your site.  And should they leave your website, thats a sign to Google that your post isnt quite helpful.  And when its not helpful, you begin to drop in rankings.   Why Your Headings Need Hooks Look at these two subheadings and pick the one that captures your interest more: Use Cooking Spray When Frying an Egg or This Ingredient Makes Frying an Egg 10 Times Easier The second headline captures my attention longer, and Ill guess it will for you too.

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The headline has the answer to the issue within it.  How can you fry an egg Utilize cooking spray.   Theres no reason.  The headline generates interest.  You dont understand what is going to create an egg easier to fry unless you keep reading. And if they stay on your webpage more, theres a sign to Google that youve got good content.  Therefore, after youve written your post, go back and search for opportunities to create hooks.  Should you require help with your hooks and headlines, one resource I turn to time and time again is this free guide on How to Write Magnetic Headlines. A research conducted by Florida State University discovered that list-making eliminates the cognitive effects of unfulfilled goals. Participants in the study were much more likely to achieve aims if they created lists than those who didn't.

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A Featured Snippet is simply an answer to a search result that Google chooses out of an articleand most frequently its in the form of a listing.  In the case above, Google reveals a number of steps about how best to plan an event right within its own results.  The reason Featured Snippets are so precious is that if your article is the one Google picks to feature, your click-through rate skyrockets. Ive seen firsthand how valuable Featured Snippets have been for many of Wild Apricots articles, as theyve increased our ranks and our visitors.  If you would like to get a Featured Snippet, theres still some speculation on how Google picks them, but normally whenever I write a blog post, I attempt to add lists or measures as frequently as possible.   The Types of Images That Work Best Take a look at these two images.   Its not that the picture of rocks isnt attractive, its that have been actually hardwired to like pictures of people better.

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Since I started using images of people in my blog articles, Ive discovered they get shared a whole lot longer, which is another factor Google believes in its rankings.  Its a small change which makes a significant difference.    Why Your Posts Should be Evergreen Perhaps you have clicked on a post from a Google search result only to obtain the content obsolete When I come across obsolete articles, I click on the back button and try another outcome. Thats why if I want something to rank highly, I try to create whats called evergreen contentcontent that stays applicable over a long period of time.  This implies I avoid writing about matters which include time-based info or fads.  Some of Wild Apricots evergreen content has been at the top of Googles search results for ages. This has increased our website traffic over 400 percent. If youd like my entire playbook on nonprofit SEO, you can observe my free webinar The Way to Grow Your Organization by Getting Lots and a lot of Traffic to Your Website.